Syarikat Janazata / Muhamed Sukry Sejeli ... [et. al]

The marketing concept rest on the philosophy that all marketing activities must satisfy customer need and wants and also creates need with fulfil the demands in the markets. A marketing plan is written document that details the necessary action to achieve one or more markeing objectives. It can be for a procuct or service, a brand, or a product line. Marketing plan coverage is between one to three years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.