Technology adoption among consumers while purchasing tickets at Terminal Bersepadu Selatan (TBS) / Nurul Shuhada Razali

Razali, Nurul Shuhada (2016) Technology adoption among consumers while purchasing tickets at Terminal Bersepadu Selatan (TBS) / Nurul Shuhada Razali. Degree thesis, Universiti Teknologi MARA, Kelantan.

Abstract

The study is conducted in order to examine the relationship between technology adoptions among consumers while purchasing bus tickets in Terminal Bersepadu Selatan. The relevancy of the study is to observe the impact of reputation on technology adoption. Maju TMAS Sdn. Bhd. is commercially known as Terminal Bersepadu Selatan (TBS) which provides an efficient facility management services and operation terminal as the sole operator for TBS. The study takes place at Terminal Bersepadu Selatan, Bandar Tasik Selatan in Kuala Lumpur. In addition, the relevancy of choosing Terminal Bersepadu Selatan (TBS) as the centre of conducting a research study is to make sure that the variables of the research able to figure out the main issues that influence consumers in making decisions while choosing the best way to purchase the bus tickets. Hence, at the end of the research study, the outcomes of the study will answer the research questions on how far do the consumers aware of the technology and adopt it in their daily lives. The idea is that the perspectives as the service subscriber could generate the answers primarily due to the views on the relationship of the technology adoption and the independent variables involved such as perceived usefulness, perceived ease of use, perceived risk, privacy and security, and trust. Therefore, those variables can be identified whether they could satisfy the consumers on each services that they get from the self-service kiosk or ticketing vending machine, or not. A set of questionnaire has been distributed to the consumers in Terminal Bersepadu Selatan as respondents. These primary data were collected and were analyzed using Statistical Package for the Social Sciences (SPSS) software and the findings can be a point of reference for future researches.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Razali, Nurul Shuhada
2012257212
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Zulqernain, Nurul Syaqirah
UNSPECIFIED
Advisor
Tuan Hassan, Tuan Mohd Rosli
UNSPECIFIED
Advisor
Rusnan, Muhammad Haneff
UNSPECIFIED
Advisor
Pardi, Indra Gunawan
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic > Malaysia
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HJ Public Finance > Study and teaching. Research
L Education > LB Theory and practice of education > Higher Education > Research
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Final Year Project
Keywords: Terminal Bersepadu Selatan (TBS), technology, research, customer satisfaction, transportation
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/112794
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