Abstract
The study is conducted in order to examine the relationship between technology adoptions among consumers while purchasing bus tickets in Terminal Bersepadu Selatan. The relevancy of the study is to observe the impact of reputation on technology adoption. Maju TMAS Sdn. Bhd. is commercially known as Terminal Bersepadu Selatan (TBS) which provides an efficient facility management services and operation terminal as the sole operator for TBS. The study takes place at Terminal Bersepadu Selatan, Bandar Tasik Selatan in Kuala Lumpur. In addition, the relevancy of choosing Terminal Bersepadu Selatan (TBS) as the centre of conducting a research study is to make sure that the variables of the research able to figure out the main issues that influence consumers in making decisions while choosing the best way to purchase the bus tickets. Hence, at the end of the research study, the outcomes of the study will answer the research questions on how far do the consumers aware of the technology and adopt it in their daily lives. The idea is that the perspectives as the service subscriber could generate the answers primarily due to the views on the relationship of the technology adoption and the independent variables involved such as perceived usefulness, perceived ease of use, perceived risk, privacy and security, and trust. Therefore, those variables can be identified whether they could satisfy the consumers on each services that they get from the self-service kiosk or ticketing vending machine, or not. A set of questionnaire has been distributed to the consumers in Terminal Bersepadu Selatan as respondents. These primary data were collected and were analyzed using Statistical Package for the Social Sciences (SPSS) software and the findings can be a point of reference for future researches.
Metadata
Item Type: | Thesis (Degree) |
---|---|
Creators: | Creators Email / ID Num. Razali, Nurul Shuhada 2012257212 |
Contributors: | Contribution Name Email / ID Num. Advisor Zulqernain, Nurul Syaqirah UNSPECIFIED Advisor Tuan Hassan, Tuan Mohd Rosli UNSPECIFIED Advisor Rusnan, Muhammad Haneff UNSPECIFIED Advisor Pardi, Indra Gunawan UNSPECIFIED |
Subjects: | H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic > Malaysia H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HJ Public Finance > Study and teaching. Research L Education > LB Theory and practice of education > Higher Education > Research |
Divisions: | Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management |
Programme: | Final Year Project |
Keywords: | Terminal Bersepadu Selatan (TBS), technology, research, customer satisfaction, transportation |
Date: | 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/112794 |
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