Factors contribute to business sustainability among women entrepreneurs in Kelantan: a case study at Pasar Siti Khadijah, Kota Bharu, Kelantan / Nurul Nabila Ruslan

The purpose of this study is to determine the factors contribute to business sustainability among women entrepreneurs in Kelantan. This study was focused on women entrepreneurs at Pasar Siti Khadijah, Kota Bharu, Kelantan. There are four factors that being studied, which were; family support, networking, motivation, and education. For data collection, the researcher used both the primary and secondary data. In addition, the questionnaires had been used to get feedback from respondents. There were 100 questionnaires has been distributed to respondents. When the data was collected and tested on his reliability, then analyzed by using frequency analysis, descriptive analysis and regression analysis. Lastly, the finding of this study is there are two independent variables contribute to business sustainability which is networking and education.