Factors affecting customer satisfaction towards online shopping in Kota Bharu / Noor Adina Khadir

Nowadays people are proposed to do internet shopping. Shop on the internet turns into an option for buyers since it is more agreeable than ordinary shopping which as a rule credited with on edge, swarmed, congested road, restricted time, and parking spot and so on. Internet in Malaysia is as yet considered as another medium tool between the retailers and the buyers, and furthermore holding customers on e-retail is the most issue that are confronted by any e-retail store. Therefore, the research is to study the factors affecting customer satisfaction towards online shopping in Kota Bharu. There are three factors added to this research, which are product quality, brand, and shopping experience. This research was utilized a survey method for distributing questionnaires to 107 respondents. Questionnaires will be distributed among people in Kota Bharu to measure their factors to shop on the internet. The researcher utilized online survey and manual method to collect data. The data that has been gathered was broke down by utilizing Statistical Package for Social Science (SPSS). In light of the research, the product quality, brand, and shopping experience have a significant relationship to customer satisfaction towards online shopping in Kota Bharu.