Identifying the factors affecting the demand of smartphone among UiTM students: a case study in UiTM Kota Bharu / Muhammad Shamsuzhairi Jaafar, Muhammed Syafiq Safwan Ahmad and Amirul Fakhri Hazuki

There have been a number of factors will affect students’ demand on smartphone. The purpose of this study was to identify the factors affect students' demand on smartphone. Next, this study wants to determine whether the item in each variable will influence each other or not. To gather the data, a questionnaire including a Likert scale survey was administered. This study involved 280 students enrolled in Mara University of Technology (UiTM) Kota Bharu Campus. After the analysis have done, this study can conclude that item on each variable product features and social influences was affected the demand of smartphone. As a conclusion, this study revealed that factors product features and social influences were affected the demand of smartphone.