Abstract
Keyword Build Up (KBU) method is to encourage students to be independent in searching for knowledge about company strategies, approaches, best practices, and success stories while they are practicing self-learning through various reliable platforms on the internet (YouTube, Google Search, Facebook, Blogs, etc.). In the endemic era where students continuously adapt the technology usage in teaching and learning, engage students by making real-world connections through exploration and high-level questioning. Hence, the KBU method ushers the students into self-directed learning by searching for knowledge, engaging in the learning process, deepening their understanding on subject matter, fostering curiosity, and making learning meaningful. KBU perhaps could help the lecturers to understand how the students would rate or categorize the strategy, company, brand, or key personnel of the brand according to keywords that best describe them. It highlights students’ point of view, which sometimes does not align with the lecturers’ view. This will close the gap between the two in understanding the subject of study. In addition, students may have their own way of memorizing the notes and information about a company and its strategy through their own initiated keywords. Learning will be much easier and simplified when students are able to connect a keyword with a lesson learned in the course. Discussion in class will be more fun and richer with ideas when students are able to connect keywords with the designated companies, brand image, strategy, key person, or business approaches and pinpoint the main and most important keywords by listing and ranking them.
Metadata
Item Type: | Conference or Workshop Item (Paper) |
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Creators: | Creators Email / ID Num. Abd Patah, Mohd Onn Rashdi UNSPECIFIED Mohd Fuza, Zatul Iffah UNSPECIFIED Wan Nawawi, Wan Nazriah UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Chief Editor Wan Ismail, Wan Nurul Fatihah UNSPECIFIED Editor Mohd Fuat, Nor Hazirah UNSPECIFIED Editor J Z Nun Ramlan, Noor Fazzrienee UNSPECIFIED Editor Anuar, Nuramira UNSPECIFIED Editor Abdullah, Shazila UNSPECIFIED |
Subjects: | L Education > LB Theory and practice of education > Teaching (Principles and practice) > Teaching aids and devices |
Divisions: | Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Academy Of Language Studies (APB) |
Journal or Publication Title: | The 11th International Invention, Innovation & Design Exhibition 2022 (INDES 2022) |
Page Range: | pp. 270-274 |
Keywords: | keyword, knowledge, teaching and learning, self-directed learning, inquiry-based learning |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/112432 |