Keyword Build Up (KBU) / Mohd Onn Rashdi Abd Patah, Zatul Iffah Mohd Fuza and Wan Nazriah Wan Nawawi

Keyword Build Up (KBU) method is to encourage students to be independent in searching for knowledge about company strategies, approaches, best practices, and success stories while they are practicing self-learning through various reliable platforms on the internet (YouTube, Google Search, Facebook, Blogs, etc.). In the endemic era where students continuously adapt the technology usage in teaching and learning, engage students by making real-world connections through exploration and high-level questioning. Hence, the KBU method ushers the students into self-directed learning by searching for knowledge, engaging in the learning process, deepening their understanding on subject matter, fostering curiosity, and making learning meaningful. KBU perhaps could help the lecturers to understand how the students would rate or categorize the strategy, company, brand, or key personnel of the brand according to keywords that best describe them. It highlights students’ point of view, which sometimes does not align with the lecturers’ view. This will close the gap between the two in understanding the subject of study. In addition, students may have their own way of memorizing the notes and information about a company and its strategy through their own initiated keywords. Learning will be much easier and simplified when students are able to connect a keyword with a lesson learned in the course. Discussion in class will be more fun and richer with ideas when students are able to connect keywords with the designated companies, brand image, strategy, key person, or business approaches and pinpoint the main and most important keywords by listing and ranking them.