PMA550 : Digital and variable data printing / College of Creative Arts

Established and emerging digital printing technologies are examined in detail, with a focus on technological characteristics and optimal applications of each. The role and position of digital printing technologies in the printing industry is a main theme. Applications of digital printing technologies in regards to variable data printing, print on demand production strategies, web-to-print processes and production workflows are main topics of discussion. Students learn data management practices, including data scrubbing and cleansing.