Aromist / Aziza A'shri

Penawar Industries Sdn Bhd, better known as ROJAM, is a manufacturing and production company of traditional products, health products, food, beverages, and cosmetics. ROJAM's Headquarters (HQ) is located in Alor Setar. Kedah, and the Traditional Medicine Factory, Cosmetic Factory, and Food Factory are located in Sungai Petani, Kedah. The reason for ROJAM's 26-year market survival in Malaysia is its unwavering dedication to manufacturing reasonably priced, superior goods that cater to both local and foreign consumers. Aroma Terapi Herbal products are the ones I chose for rebranding from this company. The new rebrand name for this product is Aromist. With this new and more attractive brand, it will emphasize the benefits and uniqueness of this product. Introducing Aromist, a fresh and unique brand of Herbal Aromatherapy Mist inspired by the richness of natural herbs and named "Aromist," which means naturally scented aroma. The logo, featuring a clove, which represents the main herbal ingredient found in each Aromist product, while another element shows the scent movement, which showcases the fresh aroma of natural ingredients in this product. With the slogan "Natural Organic, Pure, and Safe" Aromist brings the herbal ingredients used that are organic without artificial and safe to use without toxic substances. Aromist works as a tool to get rid of sinus, stuffy nose, headache, calmness, colds, and allergies. Advertising and promoting these products include a combination of advertising strategies, such as billboards, indoor and outdoor advertisements, and active engagement on social media platforms such as lnstagram. This effort aims to increase its appeal to the general public so that they are more confident to buy this traditionally made product without hesitation.