A study on promotional effort provided by PASDEC Corporation / Maswati Rohani

Rohani, Maswati (2006) A study on promotional effort provided by PASDEC Corporation / Maswati Rohani. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The study proposes about the promotional effort provided by PASDEC Corporation. It uses a sample of 120 respondents among the PASDEC Corporation’s customers. The aim of the study is to measure the promotional effort done by PASDEC Corporation.
The population of the research is the PASDEC Corporation’s customers which selected from 4 areas that are from the Carnival, showroom, exhibition and selling promotion and marketing department counter. The questionnaire will distribute the researcher. The questionnaire contains 6 section that to be answered by the selected respondent. 120 respondents were selected from the 200 population. This selection of the respondent was based on the non-probability sampling technique and the cluster sampling has been used to select the respondent.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Rohani, Maswati
2004630784
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohd Noor, Hasmida
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: Promotional Effort, Selling Promotion, Marketing Department Counter
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/110454
Edit Item
Edit Item

Download

[thumbnail of 110454.pdf] Text
110454.pdf

Download (2MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

110454

Indexing

Statistic

Statistic details