A study on customer relationship marketing as practised by the Konsortium Peladang Terengganu Sdn.Bhd ( KPT Peladang Sdn.Bhd) / Zakaria Abdullah

Abdullah, Zakaria (2007) A study on customer relationship marketing as practised by the Konsortium Peladang Terengganu Sdn.Bhd ( KPT Peladang Sdn.Bhd) / Zakaria Abdullah. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

KPT Peladang Sdn.Bhd was incorporated on April 1995 and commence operation on the 1st Jan 1996 with authorized capital of RM 1,000,000 and paid up capital of RM 500,000. The incorporation of KPT Peladang Sdn.Bhd was based on several meeting and brainstorming sessions held among the officers of Terengganu Farmers Organization Authority

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Abdullah, Zakaria 2003628941
Contributors:	Contribution Name Email / ID Num. Thesis advisor Zakaria, Zainuddin UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	KPT Peladang Sdn.Bhd, Farmers Organization Authority
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/110219