Abstract
This paper writes about a theoretical model developed to understand trust in customer and supplier relationship. The model developed considers seven variables in an interaction between a customer and a supplier. These influencing factors suggest here affect customer 's trust towards their suppliers. These factors are (1) Control, (2) Feedback, (3) Delay, (4) Disturbance, (5) Co-operation, (6) Supplier 's Commitment and (7) Distance. The model proposes that a supplier 's performance in a high volume with repeated transactions environment is dynamic. It is written here that making decision (investment) based on past supplier 's repeated performances are possible links to trust. Simulation of supplier dynamic performance proofs the links possible, making prediction possible of what is I mown.
Keywords: Modelling Trust, Supplier Performance, System Dynamics
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Gan, Chun Chet UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling > Malaysia H Social Sciences > HM Sociology > Social psychology > Social perception. Social cognition |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
| Journal or Publication Title: | Insight Journal (IJ) |
| UiTM Journal Collections: | Listed > INSIGHT Journal (IJ) |
| ISSN: | 2600-8564 |
| Volume: | 10 |
| Page Range: | pp. 287-297 |
| Related URLs: | |
| Keywords: | Modelling Trust, Supplier Performance, System Dynamics |
| Date: | 13 February 2023 |
| URI: | https://ir.uitm.edu.my/id/eprint/110200 |
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