KitarLAH (Blueprint) / Ashmaruza Putri Ismail … [et al.].

Brief Description of the Business and Product Concepts: As there are rise of waste rate in Malaysia, HiddenGen design an online platform application called KitarLAH where it provides users with various of features to help them in recycling. This app allows users to know what type of materials they can recycle and how to improvise those materials into something else. Generally, this app allows users to improvise and customize things but also cost reduction as long as the users have those recycling materials. Besides that, this app using the concept of Augmented Reality (AR) which combined the real-world environment with generated perceptual information overlaid. Our app allows users to scan their recycle materials and from this they can know on how and what those recycle materials can transform into. KitarLAH also provides tracking features and real-time update about the waste rate in Malaysia to increase their awareness. The Target Market and Projections. The design of our app was triggered by the increase in waste rate in Malaysia and the changing consumer behaviour. Thus, our target market is the community as everyone should be aware on how important to throw and recycle their garbage properly. Garbage that is not properly managed can be one of the biggest contributors to the pollution. Our app target mass market which is wide range of customers as many people can use our app such as worker, students or even housewife. KitarLAH application can be installed through Play Store and App Store. Our app also promoted using social media ads as so many people use social media nowadays. This is to attract more people to install KitarLAH and increase their awareness on how important recycle is and what is the correct way to recycle.