Fragrante Café

Entrepreneurship is a process of innovation and new venture creation through four dimension which is include individual, organization, environment and institution, Entrepreneurs are individual who actively from are lead their own business nurture them for a growth and prosperity. In order to form a business, there are quite numbers of phase that should be understood and develop by entrepreneur. E Fraganté Café is a business developed to present the coffee based drinks and cakes. Our business is a partnership business type which has 6 partners. Each of us will hold the different position in this business and will be responsible in managing the business. Basically our product is coffee that customer can choose a multiple type of coffee which is an Americano and Latte. The customers also can have ours creamy and delicious blueberry cheesecake where is serve in single slice per plate. Our business is located at Pusat Komersial TSB, Sungai Buloh Selangor. We are opened at 10am — 10pm, 7 days per week. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of the product in the marketplace.