Development of online apparel shopping website with e-loyalty features / Siti Nazira Mohammad Jafri

Development of Online Apparel Shopping Website with e-Loyalty Features is a webbased online shopping website that uses the e-loyalty design elements to enhance the online apparel shopping system. This website can be applied in any online apparel shopping website as another way to enhance the website according to the researchers that has come out with a loyalty model. It offers many potential benefits, including by introducing the aspect of loyalty needed in online shopping system makes the process of navigating the online shopping system easier, attractive, and eventually gain loyalties. Previous research showed that this approach is at the same time capable in improving the user’s trust and satisfaction towards the online shopping web-system especially in the apparel context. In the beginning, the project background were clarified together with the aim and problem statement of the project. Through the problem statement, research question were created in order to access the objectives, scope and significance of the project. Next, collections of data and informative readings such as journals and books were reviewed in order to get a specific insight of e-commerce and e-loyalty altogether with the features and elements according to the model or framework from the Conceptual Model of Online Repurchase Intention by BULUT (2015). According to the data collection from the informative readings, a survey was then conducted with 20 loyal users of an online apparel shopping website and interviews with 3 e-Commerce and web developer expertise in order to get the current elements of e-loyalty located in Selangor area. Based on the result, the website is develop according to the new trend of e-loyalty in online apparel shopping system.