Passion in food and cooking among students / Naurah Nasuha Mohd Nazri, Nur Hamizah Syazwani Mat and Anis Syahida Wan Mohd Hamidi

The purpose of this study is to investigate the passion in foods and cooking among students. This study is conducted among students of UiTM Cawangan Kelantan Kampus Machang. Nowadays, students are very into food hunting as they usually go to trending cafes and restaurants. For example, hipster-looking cafes or restaurants. This is because they are influenced by people who posts about those cafes and restaurants. Usually, these cafes and restaurants have unique interior design and also have interesting foods. The cafes or restaurants and foods are worthy to post on social media. From this study, we can know which type of food they prefer. Besides having passion in foods, students are starting to cook by themselves. In this era, there are many videos uploaded on social media on cooking and most students are easily influenced by the videos as it is short, interesting and informational. For example, on instagram, facebook, twitter and youtube. It can be seen that many students nowadays are starting to learn cooking by their own to fill their time. From this study, we can conclude where they learn to start cooking. By conducting this study, the food and beverages industry can use this information to supply which type of food more and which type to supply less based on students' demand. Besides that, cooking tv shows can use this information to provide better and more interesting show or programmes. This information can also be used by social media influencers.