Abstract
The objective of the study is focus in the Malaysia Airport Berhad operation of airport retailing business at the Kuching International Airport. Basically, Commercial Division at Kuching International Airport is responsible to manage the operation of Non - Aeronautical activities that contribute an income to the Malaysia Airport Berhad especially on the lease of commercial lot spaces, duty free and non-duty free outlets, transit hotel, parking spaces and other services. The objective of the study is to find a ways and method that can ensure the commercial activities be more effective and can survival in the business operations. From this study there are some factor that are influenced the growth of the commercial activities such as layout of retail outlets and product ranges that sold at the Kuching International airport.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Gurang, Martin 2001380738 |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > H Social Sciences (General) > Study and teaching. Research |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus |
Programme: | Faculty of Business Management |
Keywords: | international, commercial, airport |
Date: | 2003 |
URI: | https://ir.uitm.edu.my/id/eprint/108468 |
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