The influence of brand equity towards men's skin care product purchase intention in Kota Kinabalu / Mohd Nadzri Izhharuddin Jamil

Jamil, Mohd Nadzri Izhharuddin (2016) The influence of brand equity towards men's skin care product purchase intention in Kota Kinabalu / Mohd Nadzri Izhharuddin Jamil. [Student Project] (Submitted)

Abstract

Nowadays, men are more concerned about their image than before. This behaviour is becoming a new trend in the cosmetic market. It shows that, the statistic of men skin care is increasing by years in every country. In Malaysia there a lot of male are more concern on their image. Thus, this is the right way to do research on the influence of brand equity towards men’s skin care product in the city of Kota Kinabalu. It also will helps the cosmetic company to extend their market based on consumer perspective. Thus, the respondents are selected randomly specifically men in Kota Kinabalu who concern on their skin products. The total of 205 questionnaires was distribute through online to the respondents.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Jamil, Mohd Nadzri Izhharuddin 2014965927
Contributors:	Contribution Name Email / ID Num. Advisor Mohd Shah, Faridah farida7572@uitm.edu.my Contributor Albert Gisip, Dr. Imelda imeldag@uitm.edu.my Advisor Syed Annuar, Sharifah Nurafizah shari339@uitm.edu.my Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Purchase intention; Brand equity; Quality
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/108355