Factors influencing adoption of personal computer among household at Kota Bharu, Kelantan / Siti Norba'ayah Daud

Nowadays, owning a personal computer is a necessity to our life. More people using computer to settle their work in short time. Before this, personal computer becomes important to corporate people but nowadays it also important for household too. Because of that, the researcher conducted this research to identify the factors influencing adoption of personal computer among household at Kota Bharu, Kelantan. Kota Bharu is the chosen place because this city with the high population to compare to other cities with the total population for household almost 87,926. In addition, peoples at Kota Bharu can be category as high standard of living. There are five factors in this research which are cost, requisite knowledge, perceived ease of use, social influence and attitude. The objectives of this research are first, to identify the factors that influencing adoption of personal computer among household at Kota Bharu, Kelantan. Second, to identify whether there were significant differences in demographic variables among personal computer adopters and non-adopters, third objective to identify the factors of customer remaining not own the computer in Kelantan. Then, this research can give suggestions and recommendation to computer software and hardware company based on findings in this research. In collecting the data, the researcher used primary data (questionnaires) as a way to get feedback from the respondents. By using non-probability sampling with the convenient method, the probability of any particular member of population being chosen is unknown whereby the researcher distributed 200 sets of questionnaires. Then, the researcher has categorized this research as descriptive for research design method. Next, the data gathered was analyzed by using the Statistical Package for Social Science (SPSS) Version 14. Then, all the data was interpreted and test by frequency distribution analysis, cross tabulation, Chi-Square, correlation analysis, reliability and regression analysis. The hypothesis findings shows that only cost and social influence have relationship meanwhile the rest factors (requisite knowledge, perceived ease of use and attitude) have no relationship. Some recommendations are provided in this research which are the researcher recommend to government that they should stress more in doing campaign, then the researcher suggest to computer software and hardware company to do greater marketing strategy based on findings in this research. Lastly, the researcher recommend to parents in hope they alert the necessity of computer nowadays.