The impact on customer satisfaction towards robotic service in Indian Muslim restaurants/ Mohd Zool Fadli Ibrahim ... [et al.]

Ibrahim, Mohd Zool Fadli and Mohd Amran, Nur Wafiqah and Mohamad Saber, Joesri and Bahari, Khairil Anuar and Johari, Noorsa Riza (2024) The impact on customer satisfaction towards robotic service in Indian Muslim restaurants/ Mohd Zool Fadli Ibrahim ... [et al.]. Borneo Akademika, 8 (2). pp. 105-115. ISSN 2735-2250

Abstract

This study investigates customer satisfaction with service robots in the restaurant industry, focusing on Penang, Malaysia. It begins by exploring the adoption of innovative robotic technologies in the food and beverage sector and traces their evolution over time. The research also examines the benefits and drawbacks of implementing service robots in modern restaurant environments. According to the Department of Statistics Malaysia, Penang had a population of 1.77 million in 2021. A minimum sample size of 385 respondents was determined using Raosft.com, which was selected for its accuracy in sample size estimation. A quantitative research approach was utilised, with data converted into numerical form for subsequent analysis. The study employed SPSS software due to its reliability, widespread use among researchers and institutions, and ability to provide accurate results through a user-friendly interface. The research aims to assess how service robots influence customer acceptance in the restaurant context. By analysing factors impacting customer satisfaction with these robotic services, the study seeks to provide insights into enhancing their adoption and usage. The findings highlight that understanding the elements that affect customer satisfaction is crucial for promoting the continued use of service robots. This understanding is vital for ensuring the sustained development and integration of robotic services within the food and beverage industry. Addressing the identified factors can ultimately contribute to the growth and acceptance of robotic technologies in restaurant settings, facilitating their role in the evolving food service landscape.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Ibrahim, Mohd Zool Fadli
UNSPECIFIED
Mohd Amran, Nur Wafiqah
UNSPECIFIED
Mohamad Saber, Joesri
UNSPECIFIED
Bahari, Khairil Anuar
UNSPECIFIED
Johari, Noorsa Riza
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus
Journal or Publication Title: Borneo Akademika
UiTM Journal Collections: Listed > Borneo Akademika (BA)
ISSN: 2735-2250
Volume: 8
Number: 2
Page Range: pp. 105-115
Keywords: Service robot; Customer expectation; Perceived performance; Customer satisfaction
Date: December 2024
URI: https://ir.uitm.edu.my/id/eprint/108305
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