Locality-based advertising using geofencing / Fatin Sarah Mokhtar Fathi

Advertising is just one of the marketing activities being done by either a business owner themselves or any other paid-third party advertising agent to publicize the business operations or product to either a general audience or any specifically targeted audience, depending on the product or service functionality and significance. Over the years, the advertising industry have grown on a fast pace, yet is still implementing the traditional advertising methods. In this project, a locality-based advertising mobile application that implements the geofencing technique has been developed, simply to provide an alternative for business owners to market their business. The methodology that is being used consist of requirement gathering and analysis, design, prototype development, test and evaluation. The prototype focused on the ability of an Android native mobile application to detect its user’s current location and later checks if it is within a Geofence area, the detection of registered client (business owner) available within the geofence area will then trigger advertisements to be displayed. This project implements the technique Geofencing to achieve locality-based advertising activity. The expected result from conducting several tests to the prototype is to have advertisements available within a Geofenced area to be displayed to the user and to have changes of advertisement display when user moves from one location to another. This project can be further developed in the future by implementing personalization of advertisement display. The system is expected to be launched in smartphones making it a platform of advertising without arising irritations from user, as it will not interrupt with user’s activity. Besides, it will also help users in discovering service or product businesses that is available within a physical area.