A study of perceived product quality influences users’ purchase intention on sustainable kitchenware products / Nur Shahidatul Aina Muhammad Firdaus

The perceived product quality has a compelling impact of numerous variables on a company and business performance. Nowadays, users’ expect high quality of purchased products is proved. Due to this scenario, appalling in knowing users’ perceived product quality not only affects the users’ purchase intention, but also involved the company and negative market reputation. In relation to creating and producing a product that follows the perceived product quality and purchase intention for millions of users’, we also should to be in parallel on how this product is affecting the environment. In addition, we need to focus on realizing Sustainable Development Goals (SDG) or Global Goals outline in product company. This research study defined the important of knowing users’ or consumer perceived quality in connection to their own ideas or previous experience on what they want to purchase or buying a product. The researcher applied quantitative research method, with underlying objective of this research is to analyse the user’ responses on perceived product quality that influenced their purchase intention on buying sustainable kitchenware product in electric kitchenware store. Therefore, the result indicates the user’s product quality perception generally have indirect effect and significant relationships with purchase intention. From these findings, the research is expected to provide a useful theoretical framework as a reference, guideline, template solution or practice for the company, designers and marketers to come up with effective solutions to improve their product quality, be able to measure the quality of products they market and trying to see the measure in which those satisfy costumer’s perceived, needs and expectations. In addition, to leading and increase the product success to the company. Thus, the need for introducing Sustainable Product Design Framework manageable form into the early phases of product design and development has already been discussed extensively.