Quiet Study Lofi / Nordiana Nadia Mohamad Sabri … [et al.].

For this business plan, we proposed a private study room with a peaceful and minimalist concept which is called Quiet Study Lofi. Usually, study room will be provided in one area or space and only being separate with a divider to give their user feel more focus. Different from our business concept, we want to provide a privacy and quiet study environment in order for our user to feel at ease and comfortable to study without having a distraction from other things. The concept of the study room will be Nordic and minimalist style which allow to attract our customer and help to increase our market scale. Our business target market will be focusing on the local area surrounded by educational institutions. We will provide a rental room service for studying or work purpose that are equipped with a complete facility and our customer are allowed to play a lo-fi playlist while studying for each different room. Also, the cafe is provided for the customer to have snacks, food, beverage, or drinks are provided along with a toilet and prayer room in order to create a convenient space for our customer that are different from other study room service. This will give our business more benefits as the space that are provided is peaceful and enable our customer to concentrate for a long time without having to worried about other convenient things. After we have made some observations and visited the site, the possibility of getting a lot of support from the local students were higher as the youngster usually were interested in a trending and full equipment study environment. There will be a high amount of population of students as the area were surrounded by educational institutions which provide a profitable insight into our business. Besides, our target market will be likely to be a student which mostly were a youngster of gen z. They usually tend to visit a cafe which give us more reason and a prediction on why this renting service of study room will become a hit and profitable for us.