MAXIMA card: is it advantageous to the New Straits Times Press (M) Berhad and its cardmembers ? Shahnaz Abdul Samad

Abdul Samad, Shahnaz (1992) MAXIMA card: is it advantageous to the New Straits Times Press (M) Berhad and its cardmembers ? Shahnaz Abdul Samad. Advanced Diploma thesis, Universiti Teknologi MARA (UiTM).

Abstract

This project paper deals with the MAXIMA card, a discount card which is issued by the New Straits Times Press (Malaysia) Berhad. The card is meant for the readers of the New Straits Times Press and the New Sunday Times and it is advertised as a card which offers great advantages to the cardmembers.

Metadata

Item Type:	Thesis (Advanced Diploma)
Creators:	Creators Email / ID Num. Abdul Samad, Shahnaz 90012457
Contributors:	Contribution Name Email / ID Num. Advisor Umar, Laili UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Business
Divisions:	Universiti Teknologi MARA, Shah Alam > Faculty of Accountancy
Programme:	Advanced Diploma in Accountancy
Date:	1992
URI:	https://ir.uitm.edu.my/id/eprint/104991