The employee's perception on factors of investment decision among investment related public listed companies in Malaysia / Muhammad Nafis Zulkernain

Investment decision is one of the core activities that operates the company. The investment decision did not limit into purchasing of securities and shares but the hiring of the employees within the company. To accomplish a successful investment decision, we must consider all the factors that affect the situation. The study was done driven by the emergence of socially responsible investment movement. Nowadays, the investors also looking into other factors while making investment decision such as heuristics (a mental alternate route that enables individuals to settle on choices and take care of issues rapidly and efficiently), risk attitude, uses of financial tools and targeted firm’s corporate governance. A set of established questionnaires being distributed to the 140 investmentrelated public listed companies in Malaysia in this study. Based on the findings, there is high level of effectiveness of investment made by the company. There is also positive relationship between heuristics, risk aversion, use of financial tools and targeted company’s corporate governance with the investment decision. The targeted company’s corporate governance was recognized as the most significant factor that influences the effectiveness of investment decision. This study beneficial especially for financial practitioner and could be useful for educational purpose.