Factors influencing customer satisfaction of light rail transit (LRT) in Kuala Lumpur/ Nur Akmalyana Noor Kamaruzaman

Kamaruzaman, Nur Akmalyana Noor (2017) Factors influencing customer satisfaction of light rail transit (LRT) in Kuala Lumpur/ Nur Akmalyana Noor Kamaruzaman. Degree thesis, Universiti Teknologi MARA (UiTM).
Abstract

This research paper involves the investigation on factors influencing customers' satisfaction of Light Rail Transit (LRT) in Kuala Lumpur. This research systematically analysed some relevant literature regarding the underlying factors that influence customers' satisfaction. Several factors are identified that may give some effect such as affordable price & sale-points, quality of transport service and relations to environment.

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Item Type: Thesis (Degree)
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Kamaruzaman, Nur Akmalyana Noor
2014460742
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Omar, Roaimah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Total quality management. Benchmarking
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Work groups. Team work in industry. Quality circles
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) (International Business)
Keywords: Customer satisfaction, Affordable price & sale-points, Quality of transport service, Relation to environment.
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/104213
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