JIWE: a caregiving platform empowering elderly lives / Muhammad Firdaus Abdul Shukor ... [et al.]

As Malaysia approaches an aging population of over 5.3 million senior citizens by 2030, the demand for comprehensive elderly care solutions is escalating. Traditional caregiving services in Malaysia tend to focus primarily on physical care, often neglecting the critical aspects of social, mental, and emotional well-being that are essential for promoting active aging. The JIWE Caregiving Platform was developed to address these shortcomings by offering a personalized, culturally sensitive, and Shariah-compliant approach to elderly care. This study explores the development of the JIWE platform and its strategic positioning in the competitive landscape. Direct competitors, such as Homage Care Concierge and Kiddo Care, provide similar home-based elderly care services, focusing on personal care and support in urban areas. Indirect competitors include retirement communities, nursing homes, and telemedicine services, which offer alternative care solutions but lack the homebased focus that JIWE provides. Developed using an agile, user-centered design process, JIWE engaged elderly individuals and caregivers to ensure the platform met their specific needs and preferences. Financial analysis shows the platform's potential for growth, particularly in high-demand regions like the Klang Valley, where income levels and an increasing elderly population suggest a significant market opportunity. JIWE's competitive advantage lies in its emphasis on active aging, its integration of cultural and religious values, and its support for freelance caregivers. These differentiators set JIWE apart from other solutions, offering families a flexible, on-demand platform that connects them with skilled caregivers. As a result, JIWE is poised to revolutionize home-based elderly care in Malaysia, improving the quality of life for seniors and providing peace of mind for their families.