A study on purchasing behavior of male UiTM Sabah student on belt / Zulhuzaimi Hassan

Hassan, Zulhuzaimi (2006) A study on purchasing behavior of male UiTM Sabah student on belt / Zulhuzaimi Hassan. [Student Project] (Submitted)

Abstract

This research is study on "Purchasing Behavior of UiTM Sabah Male Student on Belt" and only for full time student. As we know that, belt such as necessary things especially for student. It used for formal or informal events such as go to class, library, cafe and outside campus. Thus, the objective of this research is to understand the purchasing behavior among UiTM student towards belt and to determine their preference too. The significant of this study will give good impact firstly to the entrepreneurs, then to the respondents and lastly to the researcher as well. Two types of data collection method are used. They are primary data and secondary data. Where primary data in this research, questionnaires will be design in order to guide researcher to interview respondents and secondary data are information, which are already in existences, but are relevant to this study. Two types of secondary were used. There are internal and external secondary data. Internal sources are those data is gathered within the organization that the research had carried out. These include information that collected from magazines, newspaper, pamphlets and others. External sources are those data that is collected outside the organization. These include data that is gathered from Internet, projects paper and other published document from libraries. Based on the analysis of the survey, it was found that the findings and results of the survey are concurrent with literature and there some problem encountered and some suggestions to solve. Whereby most of respondents are very satisfied while purchasing belt. Overall of this research, from the finding and analysis, researcher made the conclusion that most of the UiTM students have their own behavior on buying belt.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Hassan, Zulhuzaimi
2005747189
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Jamil, Mat Yasin
106072
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Purchasing behavior; Belt; Student
Date: 2006
URI: https://ir.uitm.edu.my/id/eprint/103367
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