A study on the promotional strategy of the SOCSO's social security protection scheme in Kota Kinabalu Sabah / Clarice Claire Geoffrey

Geoffrey, Clarice Claire (2007) A study on the promotional strategy of the SOCSO's social security protection scheme in Kota Kinabalu Sabah / Clarice Claire Geoffrey. [Student Project] (Submitted)

Abstract

The effectiveness of promotional strategy is an essential for all businesses or organizations. This study conducted to determine the reasons why employees are not aware of the SOCSO's security protection scheme in Kota Kinabalu, Sabah and to identify the weaknesses about the existing promotion strategy. Beside that, this study also recommends to improve the present promotion strategy for the SOCSO's scheme. Sample of 150 respondents were selected using sampling frame. The target populations in this study are employers and employees who have registered under SOCSO'S protection scheme. The selection of the respondent is based on probably sampling technique, which is the simple random sampling. The sample size for this study represents the registered company with SOCSO. Towards the end of this study, gather suggestions from the respondents that can be used by SOCSO to improve their promotional strategy in the future to make the contributors aware about SOCSO's Social Security Protection Scheme.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Geoffrey, Clarice Claire 2003605762
Contributors:	Contribution Name Email / ID Num. Advisor Sukardi, Rosdiana 108960 Contributor Mohamed Ajmal, Habibun Nisa habibunn@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Personnel management. Employment management
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Promotional strategy; Social security; SOCSO
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/103194