A study on TM Streamyx: level of customer satisfaction in Inanam Exchange / Mohd Salleh Mussawari

Mussawari, Mohd Salleh (2007) A study on TM Streamyx: level of customer satisfaction in Inanam Exchange / Mohd Salleh Mussawari. [Student Project] (Submitted)

Abstract

A study on the TM Streamyx: Level of Customer Satisfaction in Inanam Exchange was conducted. The purposes of this study were to identify the factors influence customer decision to choose Streamyx, to access the general level of customer's satisfaction using Streamyx, to recommend strategic campaigns and promotion packages for Streamyx. The sampling used in this research is systematic sampling. The 63 respondents that interviewed are comprises TM Streamyx user. Data gathered from fieldworks was analyzed using statistical package of social science (SPSS).

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mussawari, Mohd Salleh 2005747171
Contributors:	Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my Advisor Dading, Sibley 161839 Contributor Guliling, Hasnawati hgss@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Streamyx; Factors
Date:	2007
URI:	https://ir.uitm.edu.my/id/eprint/102725