Purchasing behaviour of UiTM Sabah student on toothpaste / Walter Augustine Soludin

This research is conducted to study the purchasing behavior of UiTM, Sabah students on toothpaste. For students and almost everybody, toothpaste is part of daily life, where it has been used not only to clean our teeth but also it build self-confident. Today, we can see many toothpaste brands in the market. Most of these brands already been value-added to ensure their toothpaste stay competitive in the market. From the original flavor in the early days, now there variety of toothpaste flavor available in the market. This research could give important indicators to marketers for example to understand which brand are preferred more, thus to increase supply on the more preferred brand in the market and to cut production on the least preferred one. Two types of data collection used in the research which are the common secondary and primary data. For the secondary data, information is gathered from the internet and magazines. For the primary data, information is collected by distributing questionnaires to respondents. Interview was also made on certain portion of the respondents.