A study on customer satisfaction towards Yayasan Usaha Maju (YUM)'s delivery system service at YUM Kota Kinabalu branch / Oloysius @ Aloysius Dalinsing

The purpose of this study is to identify factors contributing in customers' satisfaction towards YUM's delivery system service at YUM Kota Kinabalu Branch. In this study I have used variables such as the types of services provided by YUM in Kota Kinabalu Branch, flows of delivery or the modus operandi, and the services given by the staffs. In this study the core case that has been examined is the delivery system which is in side the modus operandi of YUM itself. To achieve and established the objectives, the information was gathered and survey was conducted among the members of YUM Kota Kinabalu Branch i.e. the customers of YUM. This project paper consists of six chapters. Chapter 1 will give the overview, problem statement, and significance of the study. Chapter 2 is dearth with the literature review. Chapter 3 is a brief background of YUM. Chapter 4 is dealth with the research methodology used in doing this research. Chapter 5 will reveal to the reader the findings. And the last that is Chapter 6 will provide the conclusion and recommendation.