A study on consumer buying decision toward mushroom marketed by Korporasi Pembangunan Desa (KPD) Sabah / Faisal Madzin

This research is a study on the consumer buying decision towards mushroom produced by Korporasi Pembangunan Desa (KPD) Sabah. The aim of this research is to determine the level of consumer buying decision towards mushroom based on the respondent profile and to get feedback and opinion from the consumers about the mushroom marketed by KPD. Based on the overall summary, it means that KPD must get more information in such a way to understand what the buyers want if they buy mushrooms in order to satisfy and create customer value. As a company has only a brief window of opportunity, KPD must understand that certain factors can facilitate or inhibit the product introduction process. Complexity tends to slow the process of launching and requires greater attention to at least promotional strategy to ensure that the intricacies of the product are understood and appreciated. If the firm can communicate a district relative advantage, diffusion will be facilitated. Compatibility with existing attitudes and values also accelerates new product. Clearly, a firm engaging in marketing cannot afford to ignore the impact of these factors on their marketing strategy. As a result the output of research will provide the necessary information to the management and it is recommended for the organization to take concern on the consumer buying decision toward mushroom. It can be a major key to achieve the organizational objectives and to lead them into the right direction and also for future requirement.