Consumers perceptions on OLEMAS product promotions by Federal Agricultural Marketing Authority (FAMA) / Rozita Gulaham

This research is compulsory for students in their final semester in Bachelor of Business Administration (Hons) Marketing. This research is on the consumers' perception on OLEMAS product promotions by Federal Agricultural Marketing Authority (FAMA) in Kota Kinabalu, Sabah. The first chapter contains the overview introduction and background of study, which include the scope, problems statement, the research objective, the significant of study, research questions, the limitations of study and the definitions of the key terms used in this paper. The purpose of this study is to see and identify consumers' perception on the OLEMAS product promotions in the market by Federal Agricultural Marketing Authority (FAMA). It also attempt to find out how effective the OLEMAS product promotions are by FAMA and the best tool to be used by FAMA in order to promote this product in the market. The second chapter is the literature review. Relevant is taken from books and others printed source that help to support the research. The purpose also is to use the fact and relate it to the research. The third chapter explains the methods used in the research, where and how the data is collected and analyzed, for example, primary and secondary data. Besides that, in this chapter also states the sampling techniques that will be used by the research in conducting the research.