The awareness, perception and acceptance of plated gold jewelleries among women population in Kuantan / Sallie Yanti Idham

Retailing in Malaysia has been growing tremendously over the last few years. The competition among retailers are getting more fierce. This is the time for careful operations and retailers to find it is more important than ever to develop new and clear directions to maintain their market share. Competitive pricing, merchandise assortment, store appearance and excellent customer service are just some areas retailers have to seriously consider. Nowadays, retailers need to stay close to the customers to understand their perceptions and expectations.