Abstract
A cooperative is an organization formed and owned by a group of individuals for improving their economic standard of living and social services rendered. This is achieved through their participant in economic and social activities based on the cooperative principles. The purpose of this project is to determine the most popular reasons why people become members of cooperative, to evaluate the members' perceptions on the quality of cooperative services in assisting their welfare and to provide recommendations on ways to improve the quality of cooperative services. The chapter one of this report is about the introduction which is consists of background of study, problem statement, objective, significant, limitations and definitions of terms. Chapter two will comprise of the literature review, while chapter three is about research methodology which comprises the data collection methods and sampling techniques. Chapter four is about finding after data gathered through questionnaire while chapter five is about the data analysis. In this paper the conclusion will be compiling in chapter six and the last chapter is about recommendations.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Mursidi, Asriah 2004668259 |
Contributors: | Contribution Name Email / ID Num. Advisor Hashim, Hamidah UNSPECIFIED Advisor Hedley Mogindol, Spencer spenc497@uitm.edu.my Advisor Salisi, Mohd Shamlie 150507 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Cooperation. Cooperative societies H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Service quality; Consumers cooperative; Perception |
Date: | 2006 |
URI: | https://ir.uitm.edu.my/id/eprint/102273 |
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