The study of the effectiveness of promotional strategy of Averrhoa Bilimbi (belimbing buluh) as an alternative medicine / Zubaidah Kassim @ Kee Zubaidah

Kassim @ Kee Zubaidah, Zubaidah (2006) The study of the effectiveness of promotional strategy of Averrhoa Bilimbi (belimbing buluh) as an alternative medicine / Zubaidah Kassim @ Kee Zubaidah. [Student Project] (Submitted)

Abstract

Averrhoa bilimbi (Belimbing Buluh) is a fruit that belongs to the same family with star fruit and have some similarities but mostly, they are different in chemical properties. Averrhoa Bilimbi (Belimbing Buluh) is known to help preventing many types of diseases either common or chronic diseases. Other than Malaysia, there are many tropical countries that consume this fruit in their daily life due to its beneficial value to human's health. Many studies have been done about Averrhoa Bilimbi (Belimbing Buluh) because they realized that this fruit have a great potential to be promoted better in future market especially in food industry.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kassim @ Kee Zubaidah, Zubaidah 2004303672
Contributors:	Contribution Name Email / ID Num. Advisor Henry, Bernardette @ Jacynta berna469@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Advertising
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Promotional; Effectiveness; Marketing
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/101950