Propensity of halalpreneurship among university students / Norfazlina Ghazali, Noorizan Mohamad Mozie and Liatul Izian Ali Husin

This conceptual paper investigates the propensity of Halalpreneurship, i.e., entrepreneurial activities within the framework of Halal principles, among university students in Malaysian public institutions. Drawing upon the Theory of Planned Behavior (TPB) and the Entrepreneurial Event Model (EEM), this study explores the interplay of attitudes, subjective norms, perceived feasibility, and perceived desirability as independent variables to discern their impact on the dependent variable, Intention to Venture into Halalpreneurship. By employing a quantitative approach involving surveys using structured questionnaire data will be collected from a group of selected university students. The findings will contribute to the burgeoning field of entrepreneurship by revealing the relationship between the TPB and EEM variables and the intention to engage in Halalpreneurship, considering the unique cultural and religious context of Malaysia. The study also presents a comprehensive conceptual framework that integrates TPB and EEM, offering valuable insights for both academia and practitioners interested in promoting Halalpreneurship initiatives among the youth in Malaysia. This research serves as a foundational step in understanding and fostering halalpreneurship among students.