A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik

Mohd Rafik, Nur Farieza (2015) A study on customers loyalty of retail banking in UTC Kota Kinabalu / Nur Farieza Mohd Rafik. Degree thesis, Universiti Teknologi MARA, Sabah.

Abstract

This study investigates the banking behaviour of retail banking customers in UTC Kota Kinabalu. By collecting a data from a sample of customers of retail banks convenience sampling was adopted for collecting a sample. A researcher conducted a comprehensive profile analysis and factor analysis used for finding the banking behaviours of retail banking customers. First, most of the customers fall in the age group of 18-50 years and they are highly educated and have durable relations hip with the banks. By getting information by distributing questionnaires to the customers in order to know their awareness and loyalty towards Retail Banking services. Basically, the total of 150 questionnaires been distributed to the customers of Retail Banking in UTC Kota Kinabalu.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Mohd Rafik, Nur Farieza 2012703193
Contributors:	Contribution Name Email / ID Num. Advisor Udin, Sarmila sarmil370@uitm.edu.my Advisor Bujang, Imbarine imbar074@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Banking
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Finance
Keywords:	Banking behaviour; Retail banking; Customers
Date:	2015
URI:	https://ir.uitm.edu.my/id/eprint/101163