City Centrepoint Sdn Bhd / Nurin Syafiqah Azman

This executive summary overviews my internship experience at City Centrepoint in the Human Resource and Recruitment division from 14th August 2023 to 9th February 2024. The objective of the internship was to gain practical knowledge and skills in Human Resource Management. I was assigned various tasks and projects throughout the internship, contributing to the organization's goals and personal development.
City Centrepoint Sdn Bhd is a property development company in Shah Alam, Selangor. The organization aims to build sustainable living places with modern and cutting-edge technology. However, i-City also includes commercial and residential complexes, entertainment, and leisure attractions such as Snowalk, WaterWorld, and the City of Digital Lights.
In the Human Resources department, I was under the Recruitment division, where I did sourcing, resume screening, pre-onboarding, and onboarding for Theme Park. I also handled a few projects that my Manager, Miss Li Wei, assigned, such as creating a WhatsApp and Telegram Group for job vacancy sharing and Recruitment Videos.
The SWOT and PESTEL analysis of i-City provides vital insights into its current position and the external environment in which it operates. i-City's strengths include its distinctive attractions, technology hub role, and strategic position. The study identifies chances for i-City to capitalize on technical improvements, form alliances, and expand its target markets. i-City, on the other hand, confronts issues such as tourism dependence, seasonal demand changes, and rivalry from other leisure locations. Additional threats include economic conditions and technical obsolescence.
To overcome these issues, i-City should expand its client base, decrease tourism dependency, improve attractions through technological innovation, and strengthen collaborations with enterprises and technology partners. i-City can assure long-term success, maintain competitiveness, and handle potential hurdles in the dynamic market by remaining proactive, agile, and cognizant of external influences.