Industrial training report: Universiti Teknologi MARA (UiTM) Arau / Nurul Ain Amir Hamzah

hroughout the 24-week internship period, I have had the privilege to undergo training at University Teknologi MARA (UiTM) Arau, Perlis. I am Nurul Ain binti Amir Hamzah, a senior student at UiTM Arau, specializing in Business Administration (Hons) Finance. Reflecting on my internship experience, I can affirm that it has been a rewarding and educational journey for me. I was placed in the Unit Pengurusan Ruang Niaga under the Hal Ehwal Pelajar (HEP) department, overseen by Mr. Ahmad Muaz bin Mahzair. Through this placement, I gained valuable insights into the rental system for commercial spaces, guest houses, and the overall management of dormitories within UiTM Arau, Perlis.This study contains a SWOT analysis, SWOT Matrix, and Pestel to provide a comprehensive evaluation of the institution's internal and external aspects to assess its overall performance. The SWOT Matrix and Pestel analysis are techniques that help to identify the company's strengths and weaknesses, throwing light on good and bad factors that I witnessed during my internship at the institution. These strategic studies provide a more in-depth knowledge of the institution's internal capabilities as well as external elements that may affect its operations, providing significant insights for future strategic planning and decision-making.