Industrial training report: BetterPay (Pay Direct Technology Sdn Bhd)

Jamali, Farah Irdina (2024) Industrial training report: BetterPay (Pay Direct Technology Sdn Bhd). Industrial Training. Universiti Teknologi MARA, Perlis. (Unpublished)

Abstract

As I work towards fulfilling the remaining requirements for my Bachelor's degree, I have been fortunate to participate in a valuable internship as a finance intern at BetterPay (Pay Direct Technology), previously known as QlicknPay. During my internship, I effectively managed a variety of financial responsibilities, enhancing the company's financial operations and acquiring valuable practical knowledge. In addition to my assigned tasks, the main goal of my internship was to perform a thorough analysis of BetterPay's organisational structure, with a specific focus on identifying its strengths, shortcomings, possibilities, and threats.
The study found that the company's skilled workers are dedicated to operational excellence. The company is more noticeable due to its size in the competitive payment services industry. But staff shortages and merchant conduct management were problems. Opportunities included international corporate expansion and new initiatives. Database breaches and market competition posed as risks.
Following these observations, several ideas have been made. BetterPay should keep investing in employee training to enhance skills and efficiency. Strategic recruiting and a positive workplace culture may reduce labour shortages and improve talent retention. International expansion and innovation projects are recommended to capitalise on opportunities. Implement robust cybersecurity measures and optimising system performance might reduce database breach threats and industry competition.
To summarise, this internship has not only equipped me with practical financial knowledge but also enabled me to offer valuable insights for BetterPay's strategic decision-making. As I wrap up this internship, I am certain that the suggestions, once put into action, will enhance the company's ability to adapt and thrive in the ever-changing and competitive payment services sector.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Jamali, Farah Irdina
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mat Isa, Norshamshina
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization
L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management
Keywords: BetterPay (Pay Direct Technology Sdn Bhd), SWOT analysis, internship
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/100404
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