Impacts of COVID-19 on consumer consumption patterns / Fatihah Norazami Abdullah, Nor Edi Azhar Mohamed and Profesor Madya Dr. Noriza Mohd Saad

COVID-19 debuted in the world in 2019. This situation has had an impact on various sectors as well as society in general. The COVID-19 pandemic has not only caused a new economic downturn but has also forced all countries to take extraordinary measures to contain the virus, to the point where "inevitable" is no longer an option. Businesses should think outside the box, draw on their resources and creativity, and be resilient, dynamic, and proactive, adapt existing business models or develop new ones in reaction to the pandemic (Alexandru et al., 2020). Citizens were forced to remain in quarantine during this pandemic, which had impacted their food consumption habits, food sector, lifestyles, agriculture, transportation, service sector, manufacturing etc. Since crises have a significant effect on people's purchase behavior and consumption patterns, as well as on their well-being, the sociology of consumption has been particularly focusing on these times.