Abstract
This industrial training report is written as a part of my learning courses to fulfill the requirements for the completion of the Bachelor of Business Administration (Hons.) in Marketing. For the past 24 weeks/six months, I have had the opportunity to undergo training and gain actual working experience at Raia Inn Penang Hotel, Bayan Lepas. Raia Inn Penang is a 3-star hotel that is located near Penang International Airport. Furthermore, it is important to highlight that Raia Inn Penang hotel brand is part of the larger hotel chain that is owned by UJ Property Management Sdn. Bhd. This company also manages several hotel branches in Malaysia, including Raia Hotel & Convention Centre, Alor Setar, Raia Hotel & Convention Centre, Kuala Terengganu, Raia Hotel & Convention Centre Kuching and also Raia Hotel Kota Kinabalu. In addition, there are over 53 employees working here, representing a diverse range of backgrounds and age groups, including internship students like me. During my internship, I was assigned to the Sales & Marketing Department, which I personally felt was very beneficial for me because I was able to acquire new knowledge and refine my skill in related field. In fact, my role within this department exposed me to a wide range of tasks and responsibilities which allowed me to gain a comprehensive understanding of the hotel's promotional strategies. Additionally, throughout my internship journey, I’m not only gained knowledge, but I also gained valuable experiences through the interactions with my senior coworkers who generously shared their insights and expertise. To conclude, my internship journey at Raia Inn Penang has been a truly unforgettable and enriching experience. It is an honor for me to have had the opportunity to learn and work at this esteemed hotel. I am also immensely grateful for the knowledge, skills and insights that I have gained throughout this remarkable experience.
Metadata
Item Type: | Monograph (Industrial Training) |
---|---|
Creators: | Creators Email / ID Num. Ahmad, Muhammad Aiman UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. UNSPECIFIED Mhd Nasir, Nurul Farihin UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Raia Inn Penang Hotel Bayan Lepas, SWOT analysis, internship |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/100207 |