Abstract
This report explores my 6-month internship at Bromma (Malaysia) Sdn. Bhd. in Chemor, Perak, from September 1st, 2023, to February 9th, 2023, guided by Mr. Nur Hisham Md Salam. It offers a deep look into Bromma (Malaysia) Sdn. Bhd., detailing my experiences, interactions, and the skills gained during the internship, crucial for my personal and professional growth. PAGE 1 Structured into multiple sections, the report initiates with a vital introduction to the company's profile, followed by a reflective exploration of the industrial training experience, highlighting the application and acquisition of diverse skills. The core discoveries revolve around specific aspects of the company, thoroughly examined through a SWOT analysis, capturing strengths, weaknesses, opportunities, and threats. Subsequent sections delve into a comprehensive discussion, PESTLE analysis, and TOWS analysis, offering nuanced recommendations informed by the insights garnered from the internship. This extended executive summary outlines the pivotal facets of our strategic analysis, providing a detailed roadmap for proactive measures to capitalise on strengths, address weaknesses, leverage opportunities, and mitigate threats. By embracing these recommendations, Bromma (Malaysia) Sdn. Bhd. is positioned for sustained growth in the ever-evolving technology landscape. The synthesis of insights from this report aims to contribute significantly to Bromma (Malaysia) Sdn. Bhd.'s ongoing success in its dynamic industry landscape.
Metadata
Item Type: | Monograph (Industrial Training) |
---|---|
Creators: | Creators Email / ID Num. Abdul Aziz, Nor Arisya Farhana UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
Keywords: | Bromma (Malaysia) Sdn Bhd, PESTLE analysis, SWOT analysis, internship |
Date: | 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/100202 |