A study to identify the competitive strategy used by Unsur Hebat Sdn Bhd Kota Kinabalu / Wirdana Kesuma Mohamad Jaya

Mohamad Jaya, Wirdana Kesuma (2016) A study to identify the competitive strategy used by Unsur Hebat Sdn Bhd Kota Kinabalu / Wirdana Kesuma Mohamad Jaya. [Student Project] (Unpublished)

Abstract

This research is an attempt to identify the competitive strategy used in Unsur Hebat Sdn
Bhd, Kota Kinabalu Sabah. Over 10 questionnaires were distributed during the study. The
researcher identified that there are two (2) independent variables involved in this study
namely External Environment and Organizational Resources and Capabilities. In the
findings, it is shown that External Environment have a perfectly positive relationship with the
dependent variable. The dependent variable in this study is the Competitive Strategy which
consist of Cost Leadership, Differentiation and Focus. Respondents involved in this study are
all the staff that worked in Unsur Hebat Sdn Bhd.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohamad Jaya, Wirdana Kesuma 2013559359
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Leadership. Transformational leadership H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational behavior. Corporate culture H Social Sciences > HD Industries. Land use. Labor > Work groups. Teams in the workplace
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Environment; Organizational Resources; Capabilities
Date:	June 2016
URI:	https://ir.uitm.edu.my/id/eprint/42395