Customer retention of skin care product among undergraduate student in UiTM Sarawak / Nuruh Atiqah Nor Azman

Nuruh Atiqah, Nor Azman (2015) Customer retention of skin care product among undergraduate student in UiTM Sarawak / Nuruh Atiqah Nor Azman. [Student Project] (Unpublished)

Abstract

Skin care cosmetic product is a large domestic industry in the Malaysian market due to high demand form the Malaysian people. Therefore the competition in this industry is very intense between competitors. One of the best strategies to compete and survive in the market place is to know the customer retention towards skin care cosmetic. Therefore, this research is study on 'Customer retention towards skin care cosmetics products among undergraduate students in UiTM Sarawak .

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Nuruh Atiqah, Nor Azman 920831015732
Subjects:	H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Skin care, cosmetic
Date:	July 2015
URI:	https://ir.uitm.edu.my/id/eprint/42217