Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya

Yahya, Wan Kalthom (2019) Environmental concern and government regulations roles in influencing ecologically conscious consumer behaviour / Wan Kalthom Yahya. Academic Journal of Business and Social Sciences (AJoBSS), 3. pp. 1-17. ISSN 2590-440X

Abstract

Environmental concerns have increased dramatically in recent decades. Individuals have become more concerned with their purchasing behaviour and the impact on the environment. As a result, marketers tend to be more committed in responding to the needs and desires of these individuals in a more responsible manner, considering possible environmental damages that may occur. This study pursued to establish the relationship between young consumers and ecologically conscious consumer behaviour (ECCB) by analysing their green environmental concerns (EC) and government regulations (GR) variables. The scope of the study was UiTM’s students ages between 18 to 30 years old pursuing their undergraduate studies. The Statistical Package for the Social Sciences (SPSS) version 23 is applied to study the hypotheses. The results from the linear multiple regression analysis indicated that both EC and GR had a positive relationship on ECCB. Moreover, the overall results have confirmed that the government regulations have a strong direct influence on ecologically conscious consumer behaviour. Thus, the findings could offer important young consumers’ perceptions and views on environmental sustainability.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Yahya, Wan Kalthomwkalthom@uitm.edu.my
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences > Environmental policy
G Geography. Anthropology. Recreation > GE Environmental Sciences > Enviromental management
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions: Universiti Teknologi MARA, Melaka > Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka
Journal or Publication Title: Academic Journal of Business and Social Sciences (AJoBSS)
Journal: UiTM Journal > Academic Journal of Business and Social Sciences (AJoBSS)
ISSN: 2590-440X
Volume: 3
Page Range: pp. 1-17
Official URL: http://publication.melaka.uitm.edu.my/index.php/aj...
Item ID: 30015
Uncontrolled Keywords: Environmental concern; Ecologically conscious consumer behaviour; Government regulations; Sustainability; Young consumers
URI: http://ir.uitm.edu.my/id/eprint/30015

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