The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria … [et al.]

Zakaria, Nor Balkish and Mohamed Yunos, Rahimah and Che Mahmood, Che Faridah and Anita, Rizqa and Said, Jamaliah (2018) The effect of consumers’ interest, information access and spending willingness on halal products trustworthiness / Nor Balkish Zakaria … [et al.]. Asia-Pacific Management Accounting Journal, 12 (2). pp. 1-18. ISSN 2550-1631

Abstract

Halal certification provides assurance to the consumers particularly the Muslims that the ingredients used and the production processes are according to shariah. The urge of attention to this issue departs from the trust of Muslim consumer to the certification process itself as many fake Halal logo certifications were lodged. Although, many recent studies on Halal issues, nevertheless, much left to be explored on the trustworthiness of Halal for consumers with regard to their purchasing decision. Hence, the purpose of this study is to investigate the effect of consumers’ interest, information access and spending willingness towards the trustworthiness on Halal products. Based on a survey of 167 Malaysian Muslim respondents, the results of this study reveal that trust worthiness of Halal is significantly affected by consumers’ interest on Halal products, their spending willingness and their level of education. This study contributes to the extent literature on Halal trustworthiness among related consumers.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Zakaria, Nor BalkishUNSPECIFIED
Mohamed Yunos, RahimahUNSPECIFIED
Che Mahmood, Che FaridahUNSPECIFIED
Anita, RizqaUNSPECIFIED
Said, JamaliahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions: Universiti Teknologi MARA, Selangor
Journal or Publication Title: Asia-Pacific Management Accounting Journal
Journal: UiTM Journal > Asia-Pacific Management Accounting Journal (APMAJ)
ISSN: 2550-1631
Volume: 12
Number: 2
Page Range: pp. 1-18
Official URL: http://arionline.uitm.edu.my/ojs/index.php/APMAJ/a...
Item ID: 29718
Uncontrolled Keywords: Halal trustworthiness, Halal Certification, Halal willingness, Halal interest, Information access
URI: http://ir.uitm.edu.my/id/eprint/29718

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