Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]

Muhammad, Nur Shahrulliza and Mohd Fuad, Fareez Redza and Mohamed Thaheer, Ahmad Shazeer and Hamdan, Fairus (2019) Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 47-59. ISSN 2462-1838

Abstract

Gone were the days where groceries were marketed in boring, old-school grocery stores. In Malaysia, grocery store scene is embracing the emergence of artisanal foods, foreign and locally produced, with and without halal certification as part of the marketplace and has been driven by demand among consumers for authentic, gourmet and specialized groceries. Artisanal grocery stores play a critical role in providing visitors destinations with unique groceries and in growing the food tourism industry by elevating groceries to a whole new level in which line of products available at the stores appear to be distinctive and classy. This study aimed to explore purchase intention of halal groceries by Muslim customers at artisanal grocery stores. Tested variables were Halal Awareness, Halal Certification, Promotions of Halal Products, Attitude and Religious Beliefs. Findings were derived from 100 self-administered questionnaires at two leading artisanal grocers in Malaysia located in Klang Valley. Evidently, Attitude has the most influence on Muslim customers’ intention to purchase halal groceries at these stores.

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Muhammad, Nur Shahrullizanurshahrulliza@uitm.edu.my
Mohd Fuad, Fareez Redzafareezredza@gmail.com
Mohamed Thaheer, Ahmad Shazeerahmadshazeer@uitm.edu.my
Hamdan, Fairusmhmmdfairus@gmail.com
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HF Commerce > Marketing > Market segmentation. Target marketing
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal (ABRIJ)
Journal: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462-1838
Volume: 5
Number: 3
Page Range: pp. 47-59
Official URL: https://abrij.uitm.edu.my
Item ID: 29405
Uncontrolled Keywords: Halal, Muslim customers, Purchase intention, Artisanal grocery stores
URI: http://ir.uitm.edu.my/id/eprint/29405

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