The trustworthy of Halal Logo on imported food in Malaysia / Farah Hazween Amanah, Abdul Rauf Ridzuan and Nur Ain Atieqah Baharudin

Amanah, Farah Hazween and Ridzuan, Abdul Rauf and Baharudin, Nur Ain Atieqah (2019) The trustworthy of Halal Logo on imported food in Malaysia / Farah Hazween Amanah, Abdul Rauf Ridzuan and Nur Ain Atieqah Baharudin. e-Journal of Media & Society (e-JOMS), 3. ISSN 2682-9193

Official URL: http://www.ejoms.com

Abstract

This research examined the study of the trustworthy of Halal Logo on imported food in Malaysia as the main option. Descriptive quantitative research study was conducted through survey using questionnaire form. The Independent Variable based on the main dimension which is the reliability imported food’s Halal Logo. There are four factors (1) Company Background (2) Food Labelling (3) Knowledge (4) Marketing while Dependent Variable is trustworthy on Halal Logo’s food to measure the trustworthy of Halal Logo on imported food among community in Malaysia. The study has involved with 200 respondents. The suitable research theory that implemented throughout the study is Social Cognitive Theory by Badura and Walters. This study towards perceptions behaviour, environmental factors and personal factors to measure the trustworthy of Halal Logo on imported food among community in Malaysia. The hypothesis testing gained by using two different methods which indicated different result which are Pearson Correlation and Multiple Linear Regression. Based on the research by using Pearson Correlation method the four listed null hypothesis is accepted based on the standardized significant values which is must be less than (p= 0.05). However, based on Multiple Linear Regression method, there are two different reading which formed different results. The first result is based on Beta value which shown the most significant relationship between independent towards dependent variables. Thus, the result indicated Marketing is (β =.507) the strongest relationship towards dependent variables. However, based on significant value in Coefficient Multiple Regression analysis, the null hypothesis of knowledge (p= .014) and marketing (p= .000) is being accepted with significant value below than (p= 0.05).

Metadata

Item Type: Article
Creators:
CreatorsID Num. / Email
Amanah, Farah Hazweenhazween_amanah89@yahoo.com
Ridzuan, Abdul RaufUNSPECIFIED
Baharudin, Nur Ain AtieqahUNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies
Journal or Publication Title: e-Journal of Media & Society (e-JOMS)
Journal: UiTM Journal > e-Journal of Media and Society
ISSN: 2682-9193
Volume: 3
Official URL: http://www.ejoms.com
Item ID: 29328
Uncontrolled Keywords: Trustworthy; Halal logo; Imported food
URI: http://ir.uitm.edu.my/id/eprint/29328

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